@ An apparatus for inserting a plurality of kinds of electronic parts into a predetermined position of a printed board. An electronic part which is successively supplied from an electronic part supplying means (V) is fed to a predetermined supply positioning end (3) by a feeding means. An insertion unit (INS) carries the electronic part from this position to a predetermined specific position, thereby inserting the electronic part into the printed board. The printed board is held and posi- toned by an X-Y table (T). At a position corresponding to said specific position, the apparatus has a clinching means (C) for clinching the leads of the electronic part which is inserted into the printed board and a control means (CON) which controls a predetermined operation of each means.