An improved coil package comprises a closable carton 21 formed from a folded blank of cardboard and having a pair of oppositely disposed major side walls 22, each of which has an aperture 23 in axial aligment with the aperture of the other major side wall and, removably housed in the carton, a reel on which is carried a coil of wire (not shown). The flanges 34 of the reel have apertures 37 of diameters less than the apertures 23 in the major side walls 22 of the carton and end parts 40 of a rigid hollow hub 39 formed of a transversely folded metal strip protrude from the reel flanges and are so rolled radially outwardly that their extreme edges bite into the outer faces of the reel flanges, no portions of the rolled over end parts of the hub protruding beyond the planes containing the outer faces of the major side walls.