A printer apparatus comprises: a holding circuit to hold a pattern of a character, a figure, or the like in a form such that it can be enlarged or reduced into an arbitrary size; a converter to convert the pattern of the character, figure, or the like which was held in the holding circuit into a printable dot image of an arbitrary size; and a forming circuit to form a reduced dot image of the character, figure, or the like by the converter in accordance with reduction ratios of a character pitch and a line pitch upon reduction printing in the printer emulation mode. With this apparatus, the reduced print image which accurately conforms with the reduction ratios can be obtained.