In a color picture tube apparatus having a first auxiliary deflecting means (GD1, GD2) for deflecting a single electron beam, emitted from a cathode (K), in a direction to separate from the tube axis (Z) in synchronism with switching among a plurality of video signals supplied to an electron gun, and splitting the single electron beam substantially into a plurality of beam segments, and a second auxiliary deflecting means, disposed between the first auxiliary deflecting means (GD1, GD2) and a main deflecting unit, for deflecting the plurality of beam segments in a direction to come close to the tube axis, the first auxiliary deflecting means (GD1, GD2) is constituted by an electrostatic deflecting lens provided to an accelerating electrode system between a control electrode (G1) and a focusing electrode (G4) of the electron gun, and the second auxiliary deflecting means is constituted by a main electron lens (ML) of the electron gun for finally focusing the electron beam segments on a phosphor screen. Accordingly, the entire length of the picture tube can be shortened, and the auxiliary deflecting power can be reduced as well as the manufacturing cost.