Film image display method and apparatus (30) adapted to display image frames on film (10) normally stored in a cartridge in a user selected sequence. The film (10) carries a magnetic recording layer (C₁C₂P₁P₂) and the apparatus is programmed to allow the user to view image frames and hear sound recorded in association with the frames in a pre-determined viewing sequence, that may be user-determined. The viewing sequence is different from the chronological sequence of frames on the film. The apparatus (30) and method also records data on the film (10) which identifies the viewing sequence. Sound may be recorded in association with frames (20) in the viewing sequence during user selection of the viewing sequence. When viewed later, the recorded sequence data is read from the film (10) and used to control the sequence in which the film images are displayed.