Disclosed is a manual shift control device of a transmission control system for an automotive automatic transmission. The manual shift control device includes a hydraulic pump for generating hydraulic pressure, the hydraulic pump (2) being operated by the driving force of an engine, a pressure regulator valve (8) for regulating hydraulic pressure generated from the hydraulic pump in response to the vehicle's driving conditions, a solenoid feed valve (16) for feeding line pressure passing through the pressure regulator valve to first (S1), second (S2) and third (S3) solenoid valves via line pressure passages, a manual valve (22) for feeding hydraulic pressure to a drive pressure passage in a drive "D" range and to a reverse pressure passage in a reverse "R" range while varying its ports in accordance with the position of a shift selector lever, a torque control regulator valve (20) for changing drive pressure fed from the manual valve (22) into torque pressure in accordance with the duty-control of the third solenoid valve (S3), a control switch valve for alternatively feeding torque pressure fed from the torque control regulator valve to first and second torque pressure passages in accordance with the ON/OFF operation of a fourth solenoid valve (S4), an N-D control valve (28) for sequentially feeding torque pressure and drive pressure to a second friction member(C1), which is applied at an initial shift operation together with a first friction member (B1), to thereby alleviate shift shock occurring in a shift operation from a neutral range "N" to a drive range "D", a first-to-second speed shift valve (34) for feeding part of the torque pressure fed from the first and second torque pressure passages as well as part of the drive pressure fed from the manual valve (22) to a third friction member (B2) through a second clutch valve (40) while varying its ports in accordance with the ON/OFF operation of a fifth solenoid valve during a shift operation from the first speed to the second speed of the drive "D" range, a second-to-third speed shift valve (36) for feeding part of the torque pressure fed from the first-to-second speed shift valve (34) as well as part of the hydraulic pressure fed to the third friction member (B2) to a fourth friction member (C2) through a third clutch valve (42) while varying its ports in accordance with the ON/OFF operation of a sixth solenoid valve during a shift operation from the second speed to the third speed of the drive "D" range, a third-to-fourth speed shift valve (38) for feeding part of the torque pressure fed from the second-to-third speed shift valve (36) as well as part of the hydraulic pressure fed to the fourth friction member (C2) through a fourth clutch valve (44) and, at the same time, interrupting the hydraulic pressure feeding to the first friction member (B1) while varying its ports with the operation of a seventh solenoid valve (S7) during a shift operation from the third speed to the fourth speed of the drive "D" range, the third-to-fourth speed shift valve (38) feeding drive pressure fed from the manual valve (22) to the seventh friction member (B4) through the third (42) and second (40) clutch valve when manual shifting from the fourth speed of the drive "D" range to the second speed of a second "2" range, an N-R control valve (48) for feeding hydraulic pressure fed from the manual valve via the reverse pressure passage to a sixth friction member (B3) while varying its ports in accordance with the control of the third solenoid valve (S3) during the reverse "R" range, and a shock alleviating means for absorbing shift shock by the hydraulic pressure.