An ejecting apparatus includes an eject plate (26) that has an engaging tab (32) for engaging with a memory card and is guided in the direction in which the memory card is inserted into and removed from a connector body (10). A link member (36) is provided on the connector body (10) so that it may be moved rotationally around a fulcrum (38). A push rod (56) presses one end of the link member and moves the link member rotationally on the fulcrum. The link member has a first force applying section (40) that disconnects the memory card from terminals (22) by moving the eject plate (26) in the removal direction when the link member is moved rotationally by the push rod. A projecting tab (44) at the second force applying section moves the memory card M further in the removal direction by directly moving the memory card after it is disconnected from the connector terminals. The projecting bump section (40) is located on the link member (36) between the fulcrum (38) and the projecting tab (44).