An assembly is disclosed for conveying and rotating/transferring individual containers or beverage bottle cases or the like articles as well as moving or, laterally in a direction orthogonal to the travel direction of the articles, transferring the same, the assembly comprising two or more substantially cylindrical conveyor rolls (15) that are parallel to each other and aligned longitudinally in the travel direction of the articles, the conveyor rolls being adapted rotatable about their axes in order to effect the rotation of the articles or transfer thereof in the lateral direction, plus one or more conveyor belts (12) or the like means for transferring the articles in the longitudinal direction of the conveyor rolls (15), the conveyor belts (12) being adapted to pass over belt support rolls (10). The invention is implemented by way of adapting to each one of the conveyor rolls (15) at least one conveyor belt (12) running in the direction of the longitudinal axis of the roll and having the belt support rolls (10) designed into an integral structure of the conveyor roll (15) so that the support rolls will rotate with the conveyor roll and further having the conveyor belts (12) arranged to run at least substantially in the plane of the cylindrical envelope surface of each conveyor roll (15).