发明公开
- 专利标题: METHOD AND SYSTEM FOR MONITORING PURCHASING TRENDS
- 专利标题(中): 方法和系统的报价趋势监测
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申请号: EP99973874.3申请日: 1999-08-27
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公开(公告)号: EP1188136A1公开(公告)日: 2002-03-20
- 发明人: VANDEVELDE, Scott
- 申请人: Catalina Marketing International, Inc.
- 申请人地址: 11300 Ninth Street North St. Petersburg, FL 33716 US
- 专利权人: Catalina Marketing International, Inc.
- 当前专利权人: Catalina Marketing International, Inc.
- 当前专利权人地址: 11300 Ninth Street North St. Petersburg, FL 33716 US
- 代理机构: Molyneaux, Martyn William
- 优先权: US324500 19990602
- 国际公布: WO0075825 20001214
- 主分类号: G06F17/60
- IPC分类号: G06F17/60
摘要:
Method and system for analyzing trends. A host system is linked with a plurality of point-of-sale systems. A master terminal may also act as a complete point-of-sale system. The point-of-sale systems store transactional data relating to purchases made. At the host level or at the master terminal, desired trends relating to the sales of products are identified by the retailer or manufacturer. Desired responses for responding to the trends are determined. A trend analysis system, using the transactional data, generates a response to the trends using the information linking the trend with the desired response. The instruction are sent to modify the operation of the point-of-sale system to respond to the trends. The response may be a promotional offer designed to make sales meet the desired trends, such as a coupon, a discount or a price reduction.
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