A system and process for targeting programming (including, but not limited to, advertising) to users by utilizing media object (105) to provide specific content to a user, or groups of users, based upon user profiling information (106) is described. More specificall, the system and method provides for the generation of media object based content, formatting and transmitting the content, and receiving and presenting the content to a user based upon user profile information. The system includes a media object creator (108), which creates media objects utilized i programming signal, a transmitting system for transmitting the media objects, a receiving system (104) connected to a presentation device (112) for receiving and presenting the media objects and a user profiling system which determines which media objects a user is to received based upon user profile information.