公开(公告)号：EP1334420A4

公开(公告)日：2007-01-17

申请号：EP01979782

申请日：2001-10-13

申请人： ACTV INC

发明人： LIGA KEVIN M ,  DEO FRANK P

IPC分类号： G06F1/00 ,  G06Q30/00 ,  H04N7/24

CPC分类号： H04N21/435 ,  G06Q30/02 ,  H04N21/235 ,  H04N21/2368 ,  H04N21/44016 ,  H04N21/47205 ,  H04N21/4722 ,  H04N21/4755 ,  H04N21/47815 ,  H04N21/812 ,  H04N21/8456

摘要： A virtual sales agent program (18) is provided to users via the functionality of interactive television (10) programming technology, enhanced television systems which present retrieved Internet information (28) and content, and expert based programming systems. The virtual sales agent segments (18) are part of the same transmission stream (4) which broadcasts an associated commercial message. The content signals, comprising both the commercial and virtual sales agent segments, are converted into digital format for transmission. An encoder combines the various digital content signals, which may include video (22), audio, graphics, text (20), and data signals, including Uniform Resource Locators for direction to Internet content (28), into a reduced number of data streams (4) for transmission. Using a multiple-choice controller (348), a user responds to information presentations or interrogatory messages. The various information segments in the various content signals preferably relate in real-time and content so that an interactive conversation can occur as the content signal is played back and the user responds.

公开(公告)号：EP1273175A4

公开(公告)日：2003-01-08

申请号：EP98963253

申请日：1998-12-16

申请人： ACTV INC

发明人： FREEMAN MICHAEL J ,  HARPER GREGORY W ,  DEO FRANK P

IPC分类号： H04N5/00 ,  H04N5/44 ,  H04N5/445 ,  H04N5/45 ,  H04N5/455 ,  H04N5/46 ,  H04N7/10 ,  H04N7/24

CPC分类号： H04N21/233 ,  H04N5/4401 ,  H04N5/45 ,  H04N5/46 ,  H04N7/104 ,  H04N21/23424 ,  H04N21/235 ,  H04N21/2365 ,  H04N21/2668 ,  H04N21/4263 ,  H04N21/4305 ,  H04N21/4316 ,  H04N21/4331 ,  H04N21/4347 ,  H04N21/435 ,  H04N21/4383 ,  H04N21/439 ,  H04N21/44016 ,  H04N21/4532 ,  H04N21/458 ,  H04N21/6587 ,  H04N21/812

摘要： An interactive cable television system is disclosed which utilizes a standard cable television distribution network for simultaneously providing a plurality of viewers with an interactive television program comprising a plurality of signals related in time and content. Video signals (1) are transmitted in a digital format, more than one signal being multiplexed onto a data stream on a single channel. The video signals (1) may be compressed for efficiency. A receiver (7), in conjunction with a signal selector (8), selects a particular NTSC channel for playback, then selects a particular video signal (1) from the data stream, and decompresses the video signal (1) for playback. Seamless switching between video signals (1) on different channels is provided. An alternative embodiment is disclosed wherein the various signals which comprise the interactive program are switched at the head end rather than at the receiver. The multiple choice control unit selects a desired signal by relaying the multiple choice selections of the user through a relay box back to a remotely located switching station. The switching station routes the correct video signal down the appropriate cable channel for the particular user.

公开(公告)号：EP1485848A4

公开(公告)日：2008-01-16

申请号：EP03737695

申请日：2003-02-07

申请人： ACTV INC

发明人： LIGA KEVIN ,  CRISTOFALO MICHAEL G ,  DEO FRANK P ,  GREENBERG ARTHUR L

IPC分类号： H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/781 ,  H04N5/783 ,  H04N7/084 ,  H04N7/088 ,  H04N9/804 ,  G06F17/60

CPC分类号： H04N21/8146 ,  G06Q30/0208 ,  G06Q30/0241 ,  H04N5/76 ,  H04N5/765 ,  H04N5/775 ,  H04N5/781 ,  H04N5/783 ,  H04N7/084 ,  H04N7/088 ,  H04N9/8042 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4147 ,  H04N21/4325 ,  H04N21/435 ,  H04N21/44222 ,  H04N21/812

摘要： A method and system for displaying updated, targeted, and/or alternately formatted advertisements to a consumer. The invention may use targeted ads in conjunction with consumer profile information to reach interested consumers. The invention may further detect stale advertisements and replace them with updated advertisements having timely information. The updated advertisements are displayed in place of the stale commercials. The invention may also display alternately formatted advertisements in place of speeded-up advertisements during a fast-forward operation on a personal video recorder. Reward-based content may also be provided, wherein the content is viewable only after one or more advertisements are viewed at normal playback speed. All of these functions are operable with a personal video recorder.

公开(公告)号：EP1362479A4

公开(公告)日：2007-07-18

申请号：EP02741640

申请日：2002-01-18

申请人： ACTV INC

发明人： LIGA KEVIN ,  DEO FRANK P ,  FREEMAN MICHAEL J

IPC分类号： G06F20060101 ,  H04H60/07 ,  H04H60/33 ,  H04H60/46 ,  H04H60/51 ,  H04H60/53 ,  H04H60/66 ,  H04N5/44 ,  H04N5/445 ,  H04N5/45 ,  H04N5/46 ,  H04N5/50 ,  H04N5/60 ,  H04N5/775 ,  H04N7/025 ,  H04N7/08 ,  H04N7/088 ,  H04N7/10 ,  H04N7/173 ,  H04N7/24 ,  H04N11/04 ,  H04N21/231 ,  H04N21/233 ,  H04N21/234 ,  H04N21/235 ,  H04N21/2365 ,  H04N21/258 ,  H04N21/2668 ,  H04N21/426 ,  H04N21/431 ,  H04N21/433 ,  H04N21/434 ,  H04N21/435 ,  H04N21/438 ,  H04N21/439 ,  H04N21/44 ,  H04N21/442 ,  H04N21/45 ,  H04N21/454 ,  H04N21/458 ,  H04N21/643 ,  H04N21/658 ,  H04N21/6587 ,  H04N21/81 ,  H04N21/845

CPC分类号： H04N21/44016 ,  H04H60/07 ,  H04H60/33 ,  H04H60/46 ,  H04H60/51 ,  H04H60/53 ,  H04H60/66 ,  H04N5/44 ,  H04N5/4401 ,  H04N5/45 ,  H04N5/46 ,  H04N5/50 ,  H04N5/602 ,  H04N5/775 ,  H04N7/0806 ,  H04N7/0882 ,  H04N7/10 ,  H04N7/104 ,  H04N7/173 ,  H04N7/17318 ,  H04N7/17354 ,  H04N11/042 ,  H04N21/23113 ,  H04N21/233 ,  H04N21/23424 ,  H04N21/235 ,  H04N21/2365 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/4263 ,  H04N21/4316 ,  H04N21/4331 ,  H04N21/4347 ,  H04N21/435 ,  H04N21/4383 ,  H04N21/439 ,  H04N21/44004 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/458 ,  H04N21/643 ,  H04N21/6582 ,  H04N21/6587 ,  H04N21/812 ,  H04N21/8455

摘要： A customized programming creation (100) system provides the ability to transmit customized programming offerings to individual users based upon their known profile (136) or their responses to contemporaneous queries. The invention provides for a programming transmission center (102) to maintain a single or multiple MPEG storage server (214) environments storing a vast library of programming and other information signals. The transmission center (102) selects and accesses programming segments or other information from the storage servers (214). Through the use of splice points encoded through the MPEG process, the programming transmission center (102) can inconspicuously splice disparate program segments together to create a single custom program stream (104) for delivery to a single user or multiple users of the same profile.

公开(公告)号：EP1379959A4

公开(公告)日：2006-04-26

申请号：EP01930549

申请日：2001-04-17

申请人： ACTV INC

发明人： CRISTOFALO MICHAEL ,  DEO FRANK P

IPC分类号： G06F15/00 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/2343 ,  H04N21/258 ,  H04N21/2668 ,  H04N21/4722 ,  H04N21/81 ,  G06F3/00 ,  G06F13/00 ,  G06F15/16 ,  H04N5/445

CPC分类号： H04N21/4722 ,  G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0267 ,  G06Q30/0269 ,  H04N7/17318 ,  H04N21/234318 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/812

摘要： A system and process for targeting programming (including, but not limited to, advertising) to users by utilizing media object (105) to provide specific content to a user, or groups of users, based upon user profiling information (106) is described. More specificall, the system and method provides for the generation of media object based content, formatting and transmitting the content, and receiving and presenting the content to a user based upon user profile information. The system includes a media object creator (108), which creates media objects utilized i programming signal, a transmitting system for transmitting the media objects, a receiving system (104) connected to a presentation device (112) for receiving and presenting the media objects and a user profiling system which determines which media objects a user is to received based upon user profile information.