发明公开
- 专利标题： METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS
- 专利标题（中）： 在对相关的方法和设备提供商业广告
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申请号： EP03759523.8申请日： 2003-09-24
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公开(公告)号： EP1552360A2公开(公告)日： 2005-07-13
- 发明人: DEAN, Jeffrey, A. , HARIK, Georges, R. , BUCHEIT, Paul
- 申请人： Google Inc.
- 申请人地址： 2400 Bayshore Parkway Mountain View, CA 94043 US
- 专利权人： Google Inc.
- 当前专利权人： Google Inc.
- 当前专利权人地址： 2400 Bayshore Parkway Mountain View, CA 94043 US
- 代理机构： von Hellfeld, Axel, Dr. Dipl.-Phys.
- 优先权： US413536P 20020924; US314427 20021206
- 国际公布： WO2004029758 20040408
- 主分类号： G06F1/00
- IPC分类号： G06F1/00
摘要：
The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
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