公开(公告)号：EP1644848A2

公开(公告)日：2006-04-12

申请号：EP04756464.6

申请日：2004-06-30

申请人： Google, Inc.

发明人： HARIK, Georges, R.

IPC分类号： G06F17/30

CPC分类号： G06F17/30864 ,  G06Q30/02 ,  Y10S707/99933

摘要： Advertisers are permitted to put targeted ads on, or to serve ads in Association with, various content such as search results pages, Web pages, e-mail, etc., without requiring the advertiser to enter and/or maintain certain targeting information, such as keyword targeting. This may be accomplished by using a searchable data structure, such as an inverted index (460) for example, of available advertiser Web information. The advertiser Web information may include terms and/or phrase extracted from the advertiser's Website. In particular, a search query (410) may be used to search for matching advertisers, and therefore matching ads. For example, the search query (410) can be used to search an inverted index (460) including words and/or phrases extracted from advertiser Websites. The advertiser Web page, or some other identifier, can be used as a key to search for an associated ad.

公开(公告)号：EP1552422A1

公开(公告)日：2005-07-13

申请号：EP03754885.6

申请日：2003-09-24

申请人： Google Inc.

发明人： DEAN, Jeffrey, A. ,  HARIK, Georges, R. ,  BUCHEIT, Paul

IPC分类号： G06F17/21 ,  G06F17/30 ,  G06F17/60

CPC分类号： G06Q30/0256 ,  G06F17/3051 ,  G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0261 ,  G06Q30/0269 ,  G06Q30/0277

摘要： Targeting information (also referred to as ad 'serving constraints') or candidate targeting information for an advertisement is identified (1). Targeting information may be identified (410) by extracting topics or concepts (420) from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser) (400). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc.

公开(公告)号：EP1695179A2

公开(公告)日：2006-08-30

申请号：EP04811849.1

申请日：2004-11-23

申请人： Google, Inc.

发明人： KONINGSTEIN, Ross ,  SPITKOVSKY, Valentin ,  HARIK, Georges, R. ,  SHAZEER, Noam

IPC分类号： G06F1/00

CPC分类号： G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0277

摘要： Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.

公开(公告)号：EP1552360A2

公开(公告)日：2005-07-13

申请号：EP03759523.8

申请日：2003-09-24

申请人： Google Inc.

发明人： DEAN, Jeffrey, A. ,  HARIK, Georges, R. ,  BUCHEIT, Paul

IPC分类号： G06F1/00

CPC分类号： G06Q30/0256 ,  G06F17/30705 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0263 ,  Y10S707/944

摘要： The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.