A reader device (100) and RF tag (400) improves the efficiency of frequency usage without increasing bandwidth using wireless communication from the reader to the tag and provides a transmission method that improves the power supply efficiency from the reader to the tag to extend the communication distance from the tag to the reader. A reader device for wirelessly communicating with an RF tag, comprises circuitry operable to transmit a wireless signal including information indicating encoding method of data to the RF tag and circuitry operable to receive and demodulate a wireless signal from the RF tag.