发明公开
EP1831799A2 METHOD AND SYSTEM FOR PROVIDING TARGETED GRAPHICAL ADVERTISEMENTS
审中-公开
方法和系统提供有针对性的图形广告
- 专利标题： METHOD AND SYSTEM FOR PROVIDING TARGETED GRAPHICAL ADVERTISEMENTS
- 专利标题（中）： 方法和系统提供有针对性的图形广告
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申请号： EP04815108.8申请日： 2004-12-22
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公开(公告)号： EP1831799A2公开(公告)日： 2007-09-12
- 发明人: WISEMAN, Leora, Ruth , AGARWAL, Sumit
- 申请人： Google, Inc.
- 申请人地址： 1600 Amphitheatre Parkway Mountain View, CA 94043 US
- 专利权人： Google, Inc.
- 当前专利权人： Google, Inc.
- 当前专利权人地址： 1600 Amphitheatre Parkway Mountain View, CA 94043 US
- 代理机构： Fricke, Joachim
- 优先权： US742791 20031223
- 国际公布： WO2005062863 20050714
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
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