公开(公告)号：EP1831799A2

公开(公告)日：2007-09-12

申请号：EP04815108.8

申请日：2004-12-22

申请人： Google, Inc.

发明人： WISEMAN, Leora, Ruth ,  AGARWAL, Sumit

IPC分类号： G06F17/30

CPC分类号： G06Q30/0261 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0263 ,  G06Q30/0269

摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.

公开(公告)号：EP1787258A2

公开(公告)日：2007-05-23

申请号：EP05746673.2

申请日：2005-05-10

申请人： Google, Inc.

发明人： CHAN, Wesley ,  AGARWAL, Sumit ,  WISEMAN, Leora, Ruth

IPC分类号： G06Q99/00

CPC分类号： G06F17/3089 ,  G06F17/30867 ,  G06Q30/0601

摘要： A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more rating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information.

公开(公告)号：EP1782164A2

公开(公告)日：2007-05-09

申请号：EP05746666.6

申请日：2005-05-10

申请人： Google, Inc.

发明人： CHAN, Wesley ,  AGARWAL, Sumit ,  WISEMAN, Leora, Ruth ,  KOCH, Amy

IPC分类号： G06F3/00 ,  G06F15/00 ,  G06F17/00

CPC分类号： G06Q30/02 ,  G06F17/30876 ,  G06Q30/0276

摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.