发明公开
EP1872177A4 ADJUSTING AN ADVERTISING COST, SUCH AS A PER-AD IMPRESSION COST, USING A LIKELIHOOD THAT THE AD WILL BE SENSED OR PERCEIVED BY USERS
审中-公开
广告费用如每广告曝光设置耗费USING A可能性BENUTZTERN捕获OR感知的广告是
- 专利标题： ADJUSTING AN ADVERTISING COST, SUCH AS A PER-AD IMPRESSION COST, USING A LIKELIHOOD THAT THE AD WILL BE SENSED OR PERCEIVED BY USERS
- 专利标题（中）： 广告费用如每广告曝光设置耗费USING A可能性BENUTZTERN捕获OR感知的广告是
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申请号： EP05767546申请日： 2005-06-24
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公开(公告)号： EP1872177A4公开(公告)日： 2008-08-20
- 发明人: AXE BRIAN , BADROS GREGORY JOSEPH , RANGANATH RAMA
- 申请人： GOOGLE INC
- 专利权人： GOOGLE INC
- 当前专利权人： GOOGLE INC
- 优先权： US9375305 2005-03-30
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
A price paid for an ad impression may be adjusted using an estimated probability that the ad will be viewed, or otherwise perceived or sensed, or using one or more factors which may be used to estimate such a probability. The price and/or probability may be adjusted using events occurring after the impression of the ad.
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