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    CONTROLLING CONTENT DISTRIBUTION
    1.
    发明公开
    CONTROLLING CONTENT DISTRIBUTION 有权
    STEUERUNG DER INTHALVERVERTEILUNG

    公开(公告)号：EP2370947A4

    公开(公告)日：2017-07-12

    申请号：EP09799805

    申请日：2009-12-15

    申请人： GOOGLE INC

    发明人： WEINBERG AITAN ,  MOONKA RAJAS ,  BENDER BRAD H ,  AXE BRIAN ,  ZAMIR OREN E ,  HOCHMUTH GREGOR

    IPC分类号： G06Q50/00 ,  G06Q10/10 ,  G06Q30/02 ,  H04L29/08

    CPC分类号： G06Q30/0255 ,  G06F17/30699 ,  G06F17/30867 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L67/02 ,  H04L67/20 ,  H04L67/22 ,  H04L67/306

    摘要： A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.

    摘要翻译： 用于控制内容分发的计算机实现的方法包括将与用户相关联的信息转发到由用户操作的设备，所述信息被配置用于从多个内容提供者中的任何内容提供者中选择内容以将内容分发给用户。 该方法包括响应于该信息接收对从设备转发的信息的编辑。 编辑标识第一内容提供者并且包括关于第一内容提供者的内容分发的第一修改。 该方法包括存储与信息相关联的编辑，使得在内容分发中考虑第一修改。 该方法可以使用有形地体现在计算机可读存储介质中的计算机程序产品来实现。

    ADJUSTING AD COSTS USING DOCUMENT PERFORMANCE OR DOCUMENT COLLECTION PERFORMANCE
    5.
    发明公开
    ADJUSTING AD COSTS USING DOCUMENT PERFORMANCE OR DOCUMENT COLLECTION PERFORMANCE 审中-公开
    调整显示屏的成本，采用文档效率或文档集合效率

    公开(公告)号：EP1782261A4

    公开(公告)日：2008-08-20

    申请号：EP05768168

    申请日：2005-06-29

    申请人： GOOGLE INC

    发明人： AXE BRIAN ,  BEEFERMAN DOUG ,  PATEL AMIT ,  STOLL NATHAN ,  VARIAN HAL

    IPC分类号： G06Q10/00

    CPC分类号： G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273

    摘要： Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score (700 and 800). For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cast per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment.

    ADJUSTING OR DETERMINING AD COUNT AND/OR AD BRANDING USING FACTORS THAT AFFECT END USER AD QUALITY PERCEPTION, SUCH AS DOCUMENT PERFORMANCE
    6.
    发明公开
    ADJUSTING OR DETERMINING AD COUNT AND/OR AD BRANDING USING FACTORS THAT AFFECT END USER AD QUALITY PERCEPTION, SUCH AS DOCUMENT PERFORMANCE 审中-公开
    JUSTIEREN ODER BESTIMMEN DESANZEIGENZÄHLWERTSUND / ODER DER ANZEIGEN-MARKENBEZEICHNUNG UNTER VERWENDUNG VON FAKTOREN，DIE SICH AUF DIE ENDBENUTZER-ANZEIGEN-QUALITÄTSWAHRNEHMUNG，WIE ZUM BEISPIEL DOKUMENT-LEISTUNGSFÄHIGKEIT，AUSWIRKEN

    公开(公告)号：EP1782372A4

    公开(公告)日：2007-12-26

    申请号：EP05769407

    申请日：2005-06-28

    申请人： GOOGLE INC

    发明人： AXE BRIAN ,  COROBUS ALEXANDER PAUL ,  JINDAL DEEPAK ,  PAGE LAWRENCE E ,  RAJARAM GOKUL

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0255 ,  G06Q30/0269

    摘要： Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A number of ads to be served with a document, and/or a type or level of branding to be provided to such ads, may then be controlled using the score. Document scores used in this way may help the ad serving system maintain and manage the quality of its brand. Further, a number of ads to be served, and/or a type or level of branding to be provided to such ads may be controlled using other factors that may affect end user perceptions of the quality of ads.

    摘要翻译： 文档或文档集可以被评分以反映诸如当文档（或属于文档集的文档）附带广告时的选择等行为的价值。 然后可以使用该分数来控制要与文档一起提供的许多广告，和/或要提供给这种广告的品牌类型或级别。 以这种方式使用的文档分数可能有助于广告投放系统维护和管理其品牌的质量。 此外，可以使用可能影响最终用户对广告质量的感知的其他因素来控制将被提供给这种广告的多个待投放的广告和/或品牌提供的类型或级别。