A process for manufacturing a cereal-based fortified food product comprises the steps of (A) comminuting cereal raw material to obtain a comminuted cereal-based material; (B) hydrothermally-mechanically treating the comminuted cereal-based material until a cereal-based matrix material is obtained by at least partial gelatinization of the comminuted cereal-based material; (C) forming the at least partially gelatinized cereal-based matrix material by pressing and portioning in order to obtain cereal-based food articles; (D) drying the cereal-based food articles to obtain the final product in the form of reconstituted cereal-based food articles. At least one micronutrient is added to the comminuted cereal-based material during steps A) and/or B). Also, at least one further feature is added to the final product during any one of steps A) through D); said at least one further feature corresponding to the at least one micronutrient in the final product; and said at least one further feature being detectable by at least one of the consumer's senses.