发明公开
- 专利标题： ADVERTISEMENT INVENTORY PROCESSING
- 专利标题（中）： 广告库存处理
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申请号： EP08732956.1申请日： 2008-03-27
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公开(公告)号： EP2135205A2公开(公告)日： 2009-12-23
- 发明人: PATEL, Satya , RAJARAM, Gokul
- 申请人： Google, Inc.
- 申请人地址： 1600 Amphitheatre Parkway Mountain View, CA 94043 US
- 专利权人： Google, Inc.
- 当前专利权人： Google, Inc.
- 当前专利权人地址： 1600 Amphitheatre Parkway Mountain View, CA 94043 US
- 代理机构： Schley, Jan Malte
- 优先权： US692052 20070327
- 国际公布： WO2008119049 20081002
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Systems and methods for requesting advertisement slots are provided. Inputs from multiple requestors for advance purchase of an advertisement slot can be received. A determination is made as to which of the requestors shall be allotted the advertisement slot in advance of presenting content of the advertisement slot. In the case where inputs include consideration terms, a determination may be made as to a high bidder for the advertisement slot based on the consideration terms. In one version, the system and related method includes three ways to request an advertisement slot, the ways including a bid, an advance purchase, and a reservation.
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