公开(公告)号：EP1938261A2

公开(公告)日：2008-07-02

申请号：EP06815879.9

申请日：2006-09-28

申请人： Google, Inc.

发明人： RAJARAM, Gokul

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0275

摘要： The serving of advertisements with (e.g., on) audio documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an audio document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). Examples of documents include radio programs, live or recorded musical work with lyrics, live or recorded dramatic works with dialog or a monolog, live or recorded talk shows, voice mail, segments of an audio conversation, etc.

公开(公告)号：EP1774462A2

公开(公告)日：2007-04-18

申请号：EP05746676.5

申请日：2005-05-10

申请人： Google, Inc.

发明人： CHAN, Wesley ,  RAJARAM, Gokul ,  JINDAL, Deepak ,  RANGANATH, Rama

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0251

摘要： A system and method for providing preferred types of electronic documents. The system enabling a provider of electronic documents to select at least one preference regarding one or more types of electronic document to be received and published from an advertisement distribution system, receiving a request for at least one electronic document from the provider, the request including one or more content-based criteria, selecting one or more electronic documents based on the at least one preference and the one or more content-based criteria, and enabling the provider to publish the preferred types of electronic documents.

公开(公告)号：EP2135205A2

公开(公告)日：2009-12-23

申请号：EP08732956.1

申请日：2008-03-27

申请人： Google, Inc.

发明人： PATEL, Satya ,  RAJARAM, Gokul

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0275 ,  G06Q30/02

摘要： Systems and methods for requesting advertisement slots are provided. Inputs from multiple requestors for advance purchase of an advertisement slot can be received. A determination is made as to which of the requestors shall be allotted the advertisement slot in advance of presenting content of the advertisement slot. In the case where inputs include consideration terms, a determination may be made as to a high bidder for the advertisement slot based on the consideration terms. In one version, the system and related method includes three ways to request an advertisement slot, the ways including a bid, an advance purchase, and a reservation.

公开(公告)号：EP2013834A1

公开(公告)日：2009-01-14

申请号：EP07754709.9

申请日：2007-04-02

申请人： Google, Inc.

发明人： WOJCICKI, Susan ,  RAJARAM, Gokul

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0239 ,  G06Q30/0249 ,  G06Q30/0275 ,  G06Q30/0276 ,  G06Q30/0277

摘要： Allocating and monetizing advertising space in offline media through online usage and pricing model. Offline media sources request advertisements for available ad space in their publications. An advertising server that stores advertisement messages associated with online retailers selects one or more advertisements to fill the unallocated ad space. An ad copy is created containing the selected advertisement messages is created and sent to the offline media source for publication. The ad copy contains identification information for online replica content with electronic versions of the selected advertisements. The online replica content may also contain contact information for each of the represented online retailers thereby enabling realization of advertising revenue for the offline published advertisement message when viewers contact the advertisers using this contact information.

公开(公告)号：EP2201511A2

公开(公告)日：2010-06-30

申请号：EP08799516.3

申请日：2008-09-12

申请人： Google, Inc.

发明人： RANGANATH, Rama ,  JINDAL, Deepak ,  LAW, Ching ,  RAJARAM, Gokul

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0251 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0277

摘要： Methods, computer-readable media, and systems for placement attribute targeting are described. In one example, an advertiser can specify attributes of one or more web pages on which their advertisements can be displayed. Based on a page attribute of the web page that a user accesses, one or more advertisements can be transmitted to the user for display, where the advertisements are chosen such that the page attribute matches the attribute specified by the advertiser. In some implementations, a computer-implemented method includes determining an attribute of a web page to be displayed to a user at a location, selecting content corresponding to the determined web page attribute, and transmitting the selected content to the location for display as at least part of the web page.

公开(公告)号：EP1897044A2

公开(公告)日：2008-03-12

申请号：EP05772145.8

申请日：2005-06-24

申请人： Google, Inc.

发明人： AGARWAL, Sumit ,  AXE, Brian ,  GEHRKING, David ,  LAW, Ching ,  MAXWELL, Andrew ,  RAJARAM, Gokul ,  WISEMAN, Leora

IPC分类号： G06Q30/00 ,  G06F17/30

CPC分类号： G06Q30/0263 ,  G06F17/3089 ,  G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0272 ,  G06Q30/0273 ,  G06Q30/0276 ,  G06Q30/0277

摘要： One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.

摘要翻译： 关于属性的关键字可以被接受，并且可以使用一些关键字和/或属性信息来确定一组一个或多个分类法分类。 每个分类法类别可以是垂直类别并且可以具有参与广告网络的属性（例如，Web文档）。 建议的分类法类别的广告客户选择可以被接受，并且广告客户的广告的服务可以针对与其相关联的至少一个属性中的每一个。 可以通过使用所接受的关键字和/或属性信息来确定一组语义聚类（例如，术语共现聚类）来执行该组分类别类别。

公开(公告)号：EP1910946A2

公开(公告)日：2008-04-16

申请号：EP06785775.5

申请日：2006-06-28

申请人： Google, Inc.

发明人： DESIKAN, Pavan, Kumar ,  IP, Lawrence ,  JAMES, Timothy ,  KULKARNI, Sanjeev ,  PHUKAN, Prasenjit ,  PORTNOV, Dmitriy ,  RAJARAM, Gokul

IPC分类号： G06F17/30

CPC分类号： G06Q30/0265 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0263

摘要： The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents from the website, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with one or more policies such that (e.g. content-targeted) advertisements may be served in association with the documents in the collection. The policy may concern (A) content of one or more documents, (B) usability of a Website, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network.

公开(公告)号：EP1782372A2

公开(公告)日：2007-05-09

申请号：EP05769407.7

申请日：2005-06-28

申请人： Google, Inc.

发明人： AXE, Brian ,  COROBUS, Alexander Paul ,  JINDAL, Deepak ,  PAGE, Lawrence, E. ,  RAJARAM, Gokul

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0255 ,  G06Q30/0269

摘要： Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A number of ads to be served with a document, and/or a type or level of branding to be provided to such ads, may then be controlled using the score. Document scores used in this way may help the ad serving system maintain and manage the quality of its brand. Further, a number of ads to be served, and/or a type or level of branding to be provided to such ads may be controlled using other factors that may affect end user perceptions of the quality of ads.