The invention relates to a card assembly for displaying multiple rows of greeting cards. The apparatus has a display section (12) with a back piece (26), one or more rows (20), and one or more front walls (22), wherein a greeting card may be placed on a row (20) and a portion of the greeting card can be viewed over the front wall (22). The apparatus also has a convertible row (28) having a front divider (30) and a bottom divider (32) which are attached at a joint (34). The joint (34) allows the convertible row (28) to be moved between a display position (where the front divider (30) is pulled out away from the display section (12) such that the bottom divider (32) is perpendicular to the back piece (26) to allow for a greeting card to be displayed thereon) and a storage position (where the front divider (30) is pushed toward the back piece such that the bottom divider (32) is set against the back piece (26)). A divider clip (36) that clips on the front wall (22) of the display section (12) is also provided.