A trade show display comprising a retractable banner stand (10) having an erected upright mode and a collapsed transport mode. The banner stand (10) comprises a banner (12) formed of a flexible sheet material for suspending the banner (12) in a substantially upright open position, the banner (12) having graphics thereon, a housing (14) comprising a core for winding the banner (12) thereon and a retracting mechanism for unwinding and winding the banner (12) with respect to the core, a cross member (16) to support the banner (12) when the banner is unwound from the housing (14), and a curved form for engaging with the banner (12) when the banner is unwound and suspended in the upright position.