Some social networks provide message histories that record information about previous posts that users make to the social media network. From this information, a contact center (102) determines trends in the usage of a social media network by a user (110). The contact center can mine the message history database for times, frequency of posts, location of the user during posts, and other information provided in the message histories. From this information or metadata about the messages, the contact center develops trends about the user's postings of messages on social media networks (112,114,116). The contact center can further receive subsequent posts and read metadata related to the subsequent posts. The new metadata can be used to modify the trends over time.