发明公开
EP2593915A2 SYSTEMS OF INFLUENCING SHOPPER'S PRODUCT SELECTION AT THE FIRST MOMENT OF TRUTH BASED UPON A SHOPPER'S LOCATION IN A RETAIL ESTABLISHMENT
审中-公开
系统来影响采购的产品中的第一个恰当的时机上的某个位置DE买方的基础在企业环境
- 专利标题： SYSTEMS OF INFLUENCING SHOPPER'S PRODUCT SELECTION AT THE FIRST MOMENT OF TRUTH BASED UPON A SHOPPER'S LOCATION IN A RETAIL ESTABLISHMENT
- 专利标题（中）： 系统来影响采购的产品中的第一个恰当的时机上的某个位置DE买方的基础在企业环境
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申请号： EP11735949.7申请日： 2011-07-14
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公开(公告)号： EP2593915A2公开(公告)日： 2013-05-22
- 发明人: BONNER, Brett Bracewell , HJELM, Christopher Todd , JONES, Titus Arthur , OSBORNE, John Edward, II , PERKINS, Dion Brent , MENZ, Gregory Michael
- 申请人： Sunrise R&D Holdings, LLC
- 申请人地址： 1014 Vine Street Cincinnati, OH 45202 US
- 专利权人： Sunrise R&D Holdings, LLC
- 当前专利权人： Sunrise R&D Holdings, LLC
- 当前专利权人地址： 1014 Vine Street Cincinnati, OH 45202 US
- 代理机构： Walker, Ross Thomson
- 优先权： US837465 20100715
- 国际公布： WO2012009532 20120119
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Provided herein is a system or systems for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the method identifies the first moment of truth and attempts to influence shoppers during a shopper's first moment of truth based on the shopper's location within the retail establishment. The method transmits an acceptable influential message and transmits the message through a communication network to a shopper tracking device, which is in close proximity to a shopper during a shopping trip throughout a retail establishment.
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