公开(公告)号：EP2593915A2

公开(公告)日：2013-05-22

申请号：EP11735949.7

申请日：2011-07-14

申请人： Sunrise R&D Holdings, LLC

发明人： BONNER, Brett Bracewell ,  HJELM, Christopher Todd ,  JONES, Titus Arthur ,  OSBORNE, John Edward, II ,  PERKINS, Dion Brent ,  MENZ, Gregory Michael

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0261 ,  G06Q30/0267 ,  H04L51/00 ,  H04L67/18 ,  H04W4/02 ,  H04W4/12

摘要： Provided herein is a system or systems for influencing shoppers while they consider making purchasing decisions in a retail establishment. Specifically, the method identifies the first moment of truth and attempts to influence shoppers during a shopper's first moment of truth based on the shopper's location within the retail establishment. The method transmits an acceptable influential message and transmits the message through a communication network to a shopper tracking device, which is in close proximity to a shopper during a shopping trip throughout a retail establishment.

摘要翻译： 提供的是当他们考虑零售机构制定购买决策影响购物者的系统或系统。 具体而言，该方法识别真理的第一时刻尝试购物者的基础上，零售店内的购物者的位置真理的第一时刻过程中影响消费者。 该方法在发送可接受的有影响的消息，并通过通信网络向购物者跟踪设备发送消息，其全部购物旅行整个零售机构期间是在靠近一个购物者。