A method of interacting with a virtual space, comprising:
allowing a mobile device to electronically capture image data of a real-world object and a user;
using the image data to identify information related to the real-world object, where the identified information includes a real-world visual appearance of the real-world object;
interacting with software being operated at least in part on the device by deriving a real-world position and orientation of the object with respect to user from the real-world visual appearance of the real-world object in the identified information; and
controlling interactive advertisement content on a publicly available information kiosk local to the device as a function of the real-world visual appearance of the real-world object including the derived position and orientation of the real-world object relative to the user.