Techniques are provided for receiving one or more representations of content wirelessly. The method may involve receiving a media presentation description (MPD) that includes parameters for reception of data segments for multiple representations of content via broadcast transmission and unicast transmission. The method may involve determining whether the broadcast transmission or the unicast transmission is appropriate for reception of the data segments, and selecting a given representation from among the multiple representations of the content based on a criteria of the mobile entity. The method may involve receiving the data segments for the given representation based at least in part on the parameters for the determined one of the broadcast transmission and the unicast transmission.