A power generation control apparatus is applied to a vehicle (lA) which an output shaft (2a) of an internal combustion engine (2) is connected with a rotor shaft (3a) of an MG (3) via a second clutch (21) and the rotor shaft (3a) is connected with an input shaft (11) of a transmission (10) via a manual type first clutch (20). A vehicle control apparatus (30) prompts a driver via a notification apparatus (40), an operation that a shift lever (13) is moved to a neutral position, in a case that: a remaining amount of a battery (4) is equal to or lower than a predetermined determination value; and vehicle speed is equal to or lower than a predetermined determination speed when the transmission (10) is in a state other than a neutral state and the first clutch (20) is in a state other than a release state.