A latch assembly (100, 300) is configured to removably secure a load floor (14) within a cargo area (12) of a vehicle (10). The latch assembly (100, 300) may include a housing (102, 306) defining an opening (130, 318). The housing (102, 306) is configured to secure to the load floor (14). A latch (104, 302) is rotatably secured to the housing. The latch (104, 302) may include a central hub and opposed latching rims (114, 350) extending radially outward from the central hub. The latch (104, 302) is configured to be rotated in relation to the housing (102, 306) in both a clockwise direction and counterclockwise direction to move either of the latching rims (114, 350) out of the housing (102, 306) into an engagement position. The latch assembly (100, 300) is configured to secure to a portion of the vehicle (10) when either of the latching rims (114, 350) is in the engagement position.