Provided are a vehicle window glass raising/lowering device that makes it possible to prevent pinching by window glass without compromising convenience, a vehicle door, and a vehicle. The vehicle window glass raising/lowering device is provided with: a drive mechanism 4 that causes window glass 3 to move and that is arranged in a vehicle door 2 comprising a frame 22 above an accommodation section 21 for accommodating the window glass 3; a control unit 5 for controlling the drive mechanism 4; and a camera 7 for capturing an image of a detection line 6 provided along the frame 22. The control unit 5 comprises: a detection unit 51 for detecting a blocked state in which the detection line 6 captured in an image by the camera 7 is blocked by a foreign object; and a pinching prevention unit 52 that causes the drive mechanism 4 to perform an operation for preventing pinching by the window glass 3 when the blocked state is detected during movement of the window glass 3. The optical system 71 of the camera 7 is arranged at a position corresponding to an opening 25 formed in the inner peripheral edge surface of the frame 22 so that the optical axis C of the optical system 71 passes through the opening 25.