Embodiments of this application provide a method and an apparatus for resolving an intent conflict. The method includes: receiving conflict resolution policy information sent by an intent consumption network element, where the conflict resolution policy information indicates a threshold and a first operation, and the first operation includes: when a first preset condition is met, using a solution as an alternative solution for achieving a first intent, where the first preset condition includes that a first impact value of a value that is of a first KPI and that corresponds to the solution for a value that is of the first KPI and that corresponds to a second intent target is less than or equal to the threshold; and performing conflict resolution on the solution based on the conflict resolution policy information. The intent conflict includes that the solution of the first intent affects the first KPI corresponding to the second intent target. The second intent target indicates a target value reached by a second intent. This can expand a solution selection range, without retranslating an intent to generate the solution and performing conflict detection, thereby reducing a waste of a system resource, and improving execution efficiency of the intent.