The present invention has an average molar absorption coefficient is increased in the range of 380nm wavelength 200 nm, and color characteristics in the visible region is controlled, and aims to provide a coloring ultraviolet protective agent, to shield the ultraviolet light, and colored a coloring UV protection agents used in the purpose, the colored ultraviolet protective agent, the oxide particles including at least a M1 is a metal element or a metalloid element (M1Ox), from a different metal element or a metalloid element as M1 are those containing at least one M2 is doped M2 doped oxide particles are selected, the x is any positive number, the wavelength 200nm of the dispersion obtained by dispersing the M2 doped oxide particles in a dispersion medium the average molar extinction coefficient in the range 380nm is are improved as compared with the dispersion obtained by dispersing oxide particles (M1Ox) in a dispersion medium, and the upper M2 doped oxide particles provide a coloring UV protective agent characterized by hue or saturation is controlled is the color characteristic in the visible region.