A bicycle operating device includes a bicycle component positioning unit that basically includes a positioning structure and a maintaining member. The positioning structure is configured to be movable in a first direction and a second direction that is opposite the first direction. The maintaining member is configured to move between a first position that maintains the positioning structure in one of a plurality of predetermined positions and a second position that releases the positioning structure to move to another one of the predetermined positions. The maintaining member contacts the positioning structure. The positioning structure and the maintaining member are configured such that the maintaining member applies a rotating force on the positioning structure in the first direction as the maintaining member moves from the second position to the first position.