Various embodiments enable the identification of semi-structured text entities in an imager. The identification of the text entities is a relatively simple problem when the text is stored in a computer and free of errors, but much more challenging if the source is the output of an optical character recognition (OCR) engine from a natural scene image. Accordingly, output from an OCR engine is analyzed to isolate a character string indicative of a text entity. Each character of the string is then assigned to a character class to produce a character class string and the text entity of the string is identified based in part on a pattern of the character class string.