Disclosed are a data transmission/reception apparatus and method of a wireless communication system using a relay. The data transmission/reception apparatus of the relay sets a relay reception subframe (hereinafter, referred to as ‘relay-rx-subframe’), and reports, to a terminal within a cell coverage, that the set relay-rx-subframe is a Multicast Broadcast Single Frequency Network (MBSFN) subframe, so that a legacy terminal may be provided with services in a wireless communication system using the relay.