A system, method, and apparatus includes management of cruise speed in anticipation of upcoming terrain changes. A cruise speed controller can be structured to predict a change in speed of vehicle in light of an upcoming terrain feature, and lead a change in reference speed to which the cruise speed controller is regulating vehicle speed to accommodate the upcoming terrain feature. In one embodiment a physics based model of the vehicle is used to predict a speed change. If predicted speed change exceeds a threshold, the cruise speed controller will initiate a change in speed to either speed up for an upcoming uphill terrain feature, or slow down for an upcoming downhill feature. In one form the distance in advance of the terrain feature as well as the velocity change profile (acceleration or deceleration) are determined by computation of a regression formula.