A spark plug having a tip formed of an alloy containing Pt. The tip contains not less than 6 mass % of Rh, at least one element selected from an R group consisting of Rh, Re, Ir, Ru, W, Mo, and Nb, not less than 5 mass % of Ni, and at least one element selected from an N group consisting of Ni, Co, Fe, and Cu. The tip contains Rh most among the elements of the R group, and contains Ni most among the elements of the N group. The total of contents of Pt, Rh, and Ni is not less than 91 mass %, and the total of contents of Pt, the R group, and the N group is not less than 95 mass %. A value obtained by dividing the content of the R group by the content of the N group is not less than 0.7 and not greater than 8.