Techniques are disclosed for projecting visible cues to assist with light-based communication (LCom), the visible cues referred to herein as visual hotspots. The visual hotspots can be projected, for example, using a luminaire that may be LCom-enabled. The visual hotspots may be projected onto the floor of an area including an LCom system. The visual hotspots can be used for numerous benefits, including alerting a potential user that LCom is available, educating the user about LCom technology, and assisting the user in using the LCom signals available in the area. The visual hotspots may include images, symbols, cues, characters (e.g., letters, words, numbers, etc.), indicators, logos, or any other suitable content. In some cases, the visual hotspots may be interactive, such that a user can scan the hotspot to cause an action to occur (e.g., launch an application or website).