A stroke adjuster and an associated dispenser are provided. An example embodiment provides a dispenser configured to dispense a fluid or foam and comprising a housing and a stroke adjuster. The housing comprises at least one housing engagement surface and defines an adjuster receiving area. The adjuster receiving area is configured to receive the stroke adjuster in one of either a first orientation or a second orientation. When the stroke adjuster is oriented within the dispenser in the first orientation a first surface is oriented upward and, when the dispenser is activated, a lower pump engagement surface of the pump is engaged by the first surface of the stroke adjuster. When the stroke adjuster is oriented within the dispenser in the second position a second surface is oriented upward and, when the dispenser is activated, the lower pump engagement surface is engaged by the housing engagement surface.