A measurement apparatus including: a first sensor which continuously acquires a vertical direction acceleration generated in accordance with a traveling movement of a user, a second sensor which continuously acquires a travel direction acceleration generated in accordance with the traveling movement, a first determination unit which determines, based on a continuous change of the vertical direction acceleration and the travel direction acceleration, a plurality of landing points of time each being a point of time when a foot of the user lands, and a first acquiring unit which acquires, based on the plurality of landing points of time, a period required for one step of the user in the traveling movement.