A display device may include a display panel, a data driver transmitting a data signal, a scan driver sequentially transmitting a scan signal, a frequency selector for selecting a driving frequency for image display, selecting a low frequency if the image displayed on the display panel is a first image and selecting a normal frequency if the image displayed on the display panel is not the first image, the normal frequency being higher than the low frequency. The display device also includes a timing controller for controlling the data driver and the scan driver based on the selected driving frequency. The timing controller may control the data driver and the scan driver such that luminance of the display panel on which the first image is displayed is periodically changed according to the low frequency if the image displayed on the display panel is the first image.