Various embodiments of systems and methods to generate consumer-oriented APIs from a UI model are described herein. In one aspect, a unique identifier is assigned to a node, and corresponding elements and actions of an ADM. The elements and actions associated with the node are mapped to one or more UI elements of an application UI using the assigned unique identifier. A service definition is derived from the UI elements and the UI actions by interacting with the application UI. Further, an API is generated based on the service definition. The generated API is independent from the application UI.