A method and device for assisting initiation of a flare maneuver of an aircraft during a landing. The device includes an acquisition unit for acquiring current values of flight parameters of the aircraft, including the current height of the aircraft with respect to the ground, a computation unit for computing a first reference height and a second reference height, corresponding to a height starting from which the aircraft attains a current start of flare height while maintaining its current descent conditions over a predetermined first duration and over a predetermined second duration respectively, and an acoustic emission unit for emitting at least two sound signals in the cockpit of the aircraft, namely a first sound signal when the current height of the aircraft attains the first reference height during the descent and a second sound signal when the current height of the aircraft attains the second reference height during descent.