Disclosed are a data transmitting, receiving method, a data transmitting end, and a data receiving end. The transmitting method includes that: a transmitting end codes and modulates a plurality of transport blocks of a same receiving end, wherein a same precoding matrix is used to precode the plurality of transport blocks; the transmitting end maps the plurality of transport blocks onto time-frequency resources of a plurality of subframes; and the transmitting end transmits the plurality of subframes.