Embodiments of the present invention address deficiencies of the art in respect to manufacturing production and provide a novel and non-obvious method, system and computer program product for reuse of cancelled products that are partially manufactured. In one embodiment of the invention, a method for reusing a partially manufactured product during a manufacturing process can be provided. The method can include reading a configuration of the partially manufactured product and reading a set of rules that match a given configuration with one of a set of defined target configurations. The method can further include executing the set of rules upon the configuration of the partially manufactured product so as to match the configuration of the partially manufactured product with a target configuration. The method can further include initiating re-configuration of the partially manufactured product to the target configuration with which it was matched and stocking in inventory the partially manufactured product that has been re-configured to the target configuration.