An apparatus is provided for detecting the presence of multimedia content in one or more transactions and for classifying the multimedia content in the one or more transactions. The apparatus can include a traffic processor configured to acquire one or more handshake messages associated with the transactions. The apparatus can also include a multimedia detector configured to determine a domain name requested by a specific terminal based on the one or more handshake messages, and to detect the presence of the multimedia content data in the transactions using the determined domain name. The detection of the presence of the multimedia content can be used for at least one of optimizing or reporting of the multimedia content before the multimedia content is provided to the specific terminal.