A conveyance apparatus includes a conveyance roller, a conveyance motor, a back tension roller, a conveyance speed detector, a brake, and a controller. The controller is configured to: based on a conveyance speed of a web detected by the conveyance speed detector, control a value of a drive control parameter of the conveyance motor such that the conveyance speed of the web is equal to a target speed; and, based on an output torque of the conveyance motor corresponding to the value of the drive control parameter, adjust a braking force of the brake applied to the back tension roller which applies a tension to the web such that the tension of the web is equal to a target tension.