The present invention relates not only to a 4th-generation (4G) communication system such as long term evolution (LTE) but also to a 5th-generation (5G) or pre-5G communication system to be provided to support a higher data transmission rate. According to the present invention, a first user equipment (UE) is configured to transmit, to a base station, a request message comprising information indicating that a discovery message is to be transmitted through a data channel and information on the amount of data related to the discovery message, receive, from the base station, a control message comprising information on a resource allocated to transmit the discovery message and information indicating that the control message comprises information for the transmission of the discovery message, and transmits the discovery message to a second UE through the data channel based on the control message.