A spark plug includes an insulator; a center electrode; a metal shell; and a ground electrode whose base end is fixed to the metal shell. A distal end of the ground electrode includes a first surface facing the center electrode, a second surface facing a side opposite to the first surface, and an inclined surface that is inclined with respect to the second surface. A noble metal tip is partially buried in the inclined surface. A width of the inclined surface is larger than that of the noble metal tip. In this spark plug, A B is satisfied, where A is a distance from a distal end of the ground electrode to a proximal-end-side end portion of the inclined surface and B is a distance from the distal end of the ground electrode to a proximal-end-side end portion of the noble metal tip.